Crown Heights Locals React To "Pro Cro" from Gregory Stefano on Vimeo.

It was recently reported that real estate brokers and developers were calling part of Crown Heights “Pro-Cro,” in an attempt to lure new residents who prefer the supposedly more desirable Prospect Heights. It’s generally agreed that the eastern border of Prospect Heights is Washington Avenue, but as newcomers find themselves increasingly priced out, realtors have been bringing the neighborhood to them. So we stopped by Pro-Cro recently with filmmaker Gregory Stefano to find out how local residents feel about the ‘hood’s hip new name.
(source: gothamist)

via the boy nomad